If you’re looking for that unique someone who’s equally passionate about people, business and technology, you can’t go past Dani Norland – TabSquare’s National Accounts Manager in Australia. Dani launched her career in social work and psychology due to her desire to work with people. This desire then branched into the world of small business.
From here, she moved into account management, where she worked with gourmet food companies, other small businesses and start-ups before filling her current customer-facing role at TabSquare. Here, she leads the team that partners with new clients. Her role involves liaising with clients and walking them through the onboarding process, teaching them how to use the solution to drive profitability and beyond.
“I love food and hospitality,” says Dani. “I’m also intrigued with the role that ever-evolving technology can play in lifting the customer experience. So, it’s great for me to be able to combine my interests and passions when working with our customers.”
She has spent time on the restaurant floor and in hospitality management, with many and varied responsibilities. Responsibilities have included; sales, account management, finance, recruitment, hardware, HR and distribution. This deep, first-hand understanding of what makes small and medium business tick makes her the perfect person to steer TabSquare’s customer success path in Australia.
“The restaurant industry can be challenging, business owners have to closely manage costs – such as food and wastage, rent and labour – plus keep a close eye on the latest trends and what their competition is up to. That’s why business owners need to take every advantage they can get.”
“Over the past few years we’ve seen how artificial intelligence (AI) is being used by companies like Amazon and Netflix to automate and improve their ordering process.” TabSquare has married this concept with food to help restaurants better serve their customers, improve their operations and save on labour costs.
“We use tech to reduce errors in order taking and to make the dining journey more pleasurable and interactive. We also need to let diners buy with their eyes instead of using traditional print menus.”
Dani understands that at times, data can become overwhelming and difficult to analyse, however, it should not be overlooked. The TabSquare solution works as an extension of POS systems, offering unique insights to clients. The data that Tabsquare collects is unique, valuable and scalable as it is collected from the customers themselves. Delving into customer purchasing patterns and behaviours is vital for business owners, as it provides indicators for future promotions and up-selling.
“The trick is learning to understand the data you have at your fingertips and using these figures to optimise results.” Dani and her team help their clients understand what their key performance indicators are and how to measure these with TabSquares data. For example, how many orders have been completed, what stock you’ve sold, your average value per customer, the number of table turns and, of course, your revenue. Understanding these invaluable insights will ultimately improve restaurant efficiency and profitability.
This is where TabSquare adds tremendous value – by taking this gold mine of data and presenting it to clients in a way that is easy to understand. The data highlights; opportunities for upsell and cross-sell and which items should be promoted or increased in price to drive revenue.
The Account Management team that Dani leads are on hand to advise and coach restaurant owners and managers on how to maximise the potential that the TabSquare’s solution delivers. This includes helping to engineer their digital menus for maximum customer satisfaction and profitability.
Dani describes the introduction of AI into the food and beverage industry as a game changer. She states, "Restaurant owners shouldn’t fear technology. Rather, embrace technology and the benefits it presents. The power of real time performance updates and insights on consumer purchase behaviour are invaluable aspects that technology provides.”
Dani and her team are very hands-on and enjoy spending time – sometimes days – with clients. She believes this is essential for understanding each client’s unique challenges and making sure the TabSquare solution delivers maximum impact.
“This could be streamlining their operation, decreasing labour costs, or improving the customer experience. No matter the challenge, we are there for our clients.”
Find out how TabSquare’s cloud ordering platform with digital menus can help your restaurant or café deliver a seamless dining experience with maximum upsell to keep your customers coming back for more. Join other F&B businesses that are seeing significant benefits from the latest that technology has to offer.
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