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Service in restaurants can be highly inefficient. At times this is due to human error, language barriers, the variety of preferred payment methods, volume of orders, speed of service, and the inability to up-sell to the consumer within a short time span. These small parts, when combined, can create an inefficient system that can overwhelm a business and can create cashflow issues.
TabSquare’s SmartKiosk provides an automated system that streamlines customer service. New technology allows users to order in their preferred language and purchase items using their preferred method of payment. The SmartKiosk is unique in that it can gather and analyse customers' data and prove smart recommendations over time. These kinds of interactions are more in-depth than, "do you want fries with that?" selling. The consumer can engage with this new technology as it generates personalised options from past transactions. This reduces buyer fatigue, meaning users don’t need to click through numerous screens just to re-order their favourite choices. These frequently ordered options present themselves to customers from the first touch.
Below, we're going to dive into how using technology such as SmartKiosk can improve efficiency in the restaurant industry.
SmartKiosk Makes Ordering Easy
The SmartKiosk provides a fast, seamless, self-service ordering experience for the customer. Not only does this free up staff for valuable and profitable customer interactions, it also reduces ordering errors as the order is entered by the customer who knows what they want best.
Using TabSquare's SmartKiosk makes the interaction between staff and customers much faster than usual. Instead of waiting on multiple people to decide what they want and writing down all the customisations that can be chosen, staff can engage with customers and make them feel valued, increasing the customer experience. No time is wasted clarifying or repeating back individual orders because the customer completes the order themselves. This allows staff to turn tables at an increased volume in a venue, increasing sales, and improving customer satisfaction.
TabSquare can also integrate with your existing POS system so that your current operational processes are not disrupted, allowing a seamless transition from the old to the new.
SmartKiosk Makes Personalisation A Priority
TabSquare's SmartKiosk has a cutting-edge multilingual system which allows customers to order in their preferred language. This will speed up the ordering process as international customers don't have to try to communicate in a language other than their own which ensures that their order can be taken more quickly and accurately.
The self-ordering kiosk system further personalises options for customers by suggesting dishes catered to the individual, reducing the stress of choosing from a myriad of options, and eliminating confusion. Moreover, the self-ordering kiosk increases purchases as it allows customers to buy exactly what they want, in the quantity that they desire. Often customers feel embarrassed to upsize a meal or get extra sides when they are placing the order with a waiter, however when they are ordering themselves, they are more comfortable to order in quantity. The AI component in this self-ordering kiosk will remember a customer based on their face or phone number and can highlight previous orders or other options the customer may enjoy based on past preferences.
In some regions, SmartKiosk has multiple payment options enabled, such as contactless, QR, Apple Pay, Google Pay, and Samsung Pay. This enables customers to pay using any method they prefer and makes splitting a check as easy as 1-2-3.
SmartKiosk Makes for Smarter Sales
TabSquare's software provides smart up-sells, promotions, and recommendations based on the customer's unique ordering patterns. This drives profitability and increases cover value by an average of 10%.
As TabSquare is an automated robot, this task is completed as standard, rather than having to train staff to up-sell and cross-sell, which can be very challenging during busy periods.
The conclusion? Technology increases efficiency by making ordering faster and easier for customers, which frees up staff to focus on more profitable customer interactions. The SmartKiosk solution transforms the customer dining experience via personalisation from first to final touch allowing an experience that will be remembered for every customer. Moreover, TabSquare’s software integrates with your existing POS system to increase efficiency and ease in adoption.
Download our case study to see how our solution has increased efficiency in the F&B industry here. Or contact us directly to learn more about integrating self-service ordering kiosks in your restaurant.
